If you didn’t hear already, LYLA JARN was at New York Fashion Week!
It truly was a dream come true. I still haven’t completely recovered from the excitement of the whole thing. Our luxurious and feminine dresses generated much interest from the thousands of fashion industry innovators that were present. Why? Maybe it was the energizing textures and the glamorous feel that LYLA JARN encapsulates? Maybe it was my Aussie accent? Or maybe they loved my 1 year old business partner? My guess is on the unique “surprise factor” of our signature pleat.
Everyone can appreciate things that are unique and different. In the fashion industry, innovative designs are applauded. Renowned designers dedicate a whole collection to haute couture designs, of which there is no strict commercial purpose. These pieces are meant to stun and wow the crowd, much like a piece of art.
I went into my experience at fashion week wanting to incorporate a high fashion, or haute couture, element to LYLA JARN’s already sophisticated garments. During the Project SUBWAY fashion show, I chose to play up the signature LYLA JARN pleat that is featured in many of our dresses.
Inspired by my days as an Indian classical dancer, the pleating in LYLA JARN dresses is an element of surprise and beauty. I always thought the pleats in our dance costumes were a clever way to manipulate the fabric. Whether you’re spinning in circles or walking down the street, pleats move with a unique grace. I love it!
I love the pleat not only for aesthetic reasons, but I wanted it to really be a symbol of women and our individuality. Both are beautiful, layered, and sophisticated. Upon first impression, you can’t tell how long the pleat extends or how many layers there are. Only when we open up, can you really start to understand how much substance there is. There is always more to us than meets the eye.
My favourite piece displayed at Fashion Week was the LYLA JARN “Liberate the Pink” Dress. It’s not only sophisticated, but there’s an element of edginess with the juxtaposing black and white patters, and the feminine pink pleat. Of course, I love the surprise element of the pleat, and the way it fits just perfectly in all the right places.
I was SO pleased to be able to present at Fashion week. The fashion industry feels so right to me; it’s so much fun! I love that I am able to collaborate with such creative people who are reveling in their own artistic worlds. Designers, models, make-up artists, photographers… Just being around these creative and brilliant people is so inspiring and fascinating.